Boosting Local Awareness for Frankies Cafe Video Ads & Targeted Video Ads

When Frankies Cafe reached out to us at Three Strand Media, they had one clear goal in mind: to increase brand awareness within their local community. As a beloved spot known for its cozy atmosphere and delicious offerings, Frankies had a loyal customer base but wanted to extend its reach further. We knew that high-quality video content, strategically targeted, could be the key to achieving their goal.

Our team spent an afternoon & evening at Frankies Cafe, capturing the essence of what makes them special. From the barista’s expert coffee-making skills to the warm ambiance of the cafe itself, every shot was designed to showcase the heart and soul of Frankies. We crafted a series of videos tailored for both organic social media use and as part of a broader advertising strategy on META.

One of the videos was selected for a targeted ad campaign on META, aimed specifically at raising awareness among locals. The results were nothing short of impressive. The video reached an incredible 40,000 accounts, garnering 550 interactions and driving 410 new visitors to their social media pages. But the impact went beyond numbers—over 40,000 people in the area are now familiar with Frankies Cafe, whether they were loyal customers or new faces curious to try out the local favorite.

This campaign not only heightened Frankies Cafe's visibility but also reinforced its presence in the minds of the local community. The success of this campaign is a testament to the power of targeted video content and the impact it can have on a business looking to grow its local presence.